Radio is playing as loudly as ever, with new digital options, new funding sources and a host of innovative ways to connect with a wide range of audiences. Around the world, the radio dial is being revitalized and recognized anew as a valuable part of the media and content creation mix.

Radio's long history means many of the questions have already been answered. But the new media environment means as many remain to be answered.

• Is South Africa keeping up with world trends in radio?
• Is there anything we need to know about the rest of the world that can be applied to the South African radio landscape?
• What are the predictions for South Africa 's radio scene?
• Just how many players are too many?
• How can radio be most effectively, efficiently and creatively added to the media mix?
• What do media buyers need to know – and how can this best be delivered – to make the most effective radio decisions possible?
• How niche is niche when it comes to audience segments for radio?
• What are the technologies that will make the most difference to radio players and to listeners?
• What are the best regulatory models for radio in the next communications age – and how best can South Africa move towards a modern and robust framework that will encourage growth?

Why have a Radio Forum in South Africa ?

Because new opportunities in radio mean new ways of connecting consumers and marketers.

Radio always has and perhaps always will be a part of the media mix. South Africa is a media-savvy nation, saturated with print, broadcast and online offerings. Radio commands vast listenerships, with community stations catering to specific target audiences and national stations drawing in people across the country. With over 100 radio stations, there is an estimated 10 million radios in a population of over 48 million.